WelleCo is a privately run company located in Western Australia. Their mission is simple: to provide their customers with the very best whole food supplements in the world as a way to experience improved nutrition and wellbeing. Combining optimum and effective blends in one easy to take formula. They only create products they love and use themselves. WelleCo uses natural cold pressed whole food ingredients of the highest quality. They make a constant effort to obtain organic grown ingredients from Australian and New Zealand farmers whenever possible and they treat them gently to make sure the nutrients remain intact. WelleCo was founded by Elle Macpherson and fellow entrepreneur Andrea Bux (creator of Invisible Zinc). Elle and Andrea are co-Directors of the business. Dr Simone, who was heavily involved in the development of the product, remains a close advisor and is part of the business today.
"Modern life has become a bombardment of toxins. From the chemicals in our foods and the ones we pump into the atmosphere, to the stress of our busy lives. The foods available to us are not always nutrient dense or alive. That's why, as Dr. Simone Laubscher PHD puts it "our bodies have to work overtime, all the time." The WelleCo story began when Elle Macpherson learned about body acidity and alkalinity from her nutritional doctor. Elle was feeling run down, despite her healthy lifestyle and an array of synthetic supplements. She said balancing her pH changed her life, "I realised the profound effect proper nutrition can have." WelleCo’s vision is to bring that same feeling of wellness to the world. Importantly, we want to make it easy for people to make good choices for themselves; whether it be with the world’s best supplements, or a vegetable wash to remove pesticide residues, or the cleanest plant protein to help you live a balanced life. Our first product is an all-in-one organic, high potency Alkalising Greens supplement, formulated with Dr Laubscher, PHD Nutritonal Doctor. But that was just the beginning. So let’s celebrate feeling great, keeping it simple and becoming the best versions of ourselves, without the pressure."
Elle Macpherson Elle MacPherson is a prominent figure in business, fashion, film and television, having carved out a diverse and purposeful career over the past 30 years. Elle’s early modelling career led to a record-breaking five Sports Illustrated covers, affording her global recognition and the nickname ‘The Body’ from Time magazine.
Andrea Horwood Bux Andrea has had extensive experience in the publishing, media and beauty industries both in Australia and internationally. Her early career saw her found the innovative multi-award winning magazine Australian Style which she and then business partner, Mr Lachlan Murdoch successfully sold. Andrea then went on to start INVISIBLE ZINC, the world’s first global chemical-free TGA sunscreen company that utilised patented Australian technology.
Dr Simone Laubscher Dr Simone has a PhD in Oxidative Stress and holds a Bachelor degree in Science and Nutrition. She began her career in Sydney 15 years ago, initially practising mainly in cardiac rehab and with other special disease populations including diabetes, obesity, hypertension, eating disorders and cancer sufferers.
ON A MISSION TO GOOD HEALTH Dr. Simone has found that many health problems stem from a foundation of acidity, and levels of good health are associated with lower tissue alkalinity. They believe they can fast track a person's wellbeing with their alkalising greens powder, which can help the body change from acidic to alkaline. They want to make alkalisation accessible and simple.